What is ProfNet?

ProfNet, a service of PR Newswire, has been connecting journalists with Expert sources for more than 20 years. With access to more than 14,000 PR professionals and the hundreds of thousands of Experts they represent ProfNet makes Expert sourcing quick and easy.

As a ProfNet subscriber, you have access to journalist queries, pitching opportunities, ProfNet Connect, and more. Read on to learn about the full benefits of your subscription.

What is the difference between ProfNet and ProfNet Connect?

ProfNet Connect is a free site where Communications Professionals can create and manage extensive Expert Profiles. These Expert Profiles can be for yourself or for a member(s) of your organization, and can include videos, photos and other files such as white papers. These profiles, which are public-facing and indexed by all major search engines, complement the ProfNet subscription. Link to an Expert Profile in a query response or an Expert Alert so journalists can learn more about you or your Expert(s) before making a connection. ProfNet Connect is included within your ProfNet subscription.

As an existing ProfNet subscriber, in addition to all the above benefits of ProfNet Connect, you also receive and have the opportunity to respond to journalist queries. As an added bonus, you have the ability to submit your own Member Inquiries seeking expertise or speakers, and can also send out Expert Alerts, proactively pitching your Experts to the media. Additionally, you may include Expert Profile links in press releases sent through PR Newswire.

  • QueriesReceive journalist queries from your desired industry categories. We typically transmit between 100-150 queries daily and 2,500-3,000 queries monthly.
  • Member InquiriesDraw on the expertise of our other ProfNet members by submitting a Member Inquiry to request a speaker, blog/article contributor, etc. for your organization. Navigate to Request/Offer Experts > Request Experts to get started.
  • Expert AlertsTake advantage of our Expert Alerts feature, via which you can proactively pitch your Experts directly to the media. The reverse of a query, these pitches allow you to present your Experts for comment on any timely subject matter. Navigate to Request/Offer Experts > Offer Experts to get started. Learn more about Expert Alerts here, and visit our website for Expert Alert examples.
  • ProfNet LinksUse PR Newswire's Online Member Center when submitting a press release to include links to Expert Profiles you've created on ProfNet Connect, and make it easy for journalists to instantly review information on your Expert sources.